Shadow the Hedgehog is a platform game that incorporates elements of action-adventure gameplay, developed by Sega Studios USA, the former United States division of Sonic Team, and published by Sega.

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I was solely responsible for the design and the brand direction of UI (front end shell) and the HUD. Shadow the Hedge is a dark character and the design required differentiation from the bright summy Sonic brand. To bring up his darkness and I chose rough scratched metal and the rough texture which I used throughout the product. Utilizing my previous experience as a web designer, I created a cool looking yet easy to navigate UI.

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Copyright: Sega of America